504-506 Main Street, La Crosse, WI

H. Berger & Stireman Building, built 1886

100 South 3rd Street,La Crosse


RENT: Negotiable, depending upon lease term

AVAILABILITY: At end of current lease, if current tenant should not renew

Click Here To Read The History Of This Building


This ground floor retail/office space features an expansive show room, gas heat, numerous electrical outlets, restrooms, display windows along Main Street, wood floors, and is located in the center of downtown, La Crosse.

For more information, please contact us.


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Similar in many ways to the E. R. Barron Building and the John Rehfuss Building in the 400 block of Main Street, the three-story red brick Berger Building is an earlier example of a late Victorian commercial building with blend of Romanesque, Queen Anne, and Neo-Classical elements.

Arched windows with stone voussoirs and thick limestone beltcourse reflect the Romanesque Revival. The projecting sunburst gable, bracketed cornice, textured brickwork and multi-colored upper level are all Queen Anne elements. Note the name and date block at the top of the central bay. (See modern day photo, above)

The street level modern alterations reflect the historic character of the upper floors. Built at the same time and displaying the same design and ornamentation the section of the Berger Building at 500-502 Main Street has been completely altered and retains minimal architectural integrity.

Early uses of the Berger Building included a mix of retail and service businesses. Upper floors were used by a number service organizations and clubs. An upper suite of 500-502 Main Street was the dentist’s office of Dr Frank Hoeschler and Hoeschler’s Drug Store occupied the street level.

- special thanks to Eric Wheeler and the Murphy Library, University of Wisconsin, La Crosse